LG Plasma TV Market Share Breaks 40% in MEA

LG Electronics, a major player in the global flat panel display and audio-video devices market, announced especially strong plasma TV sales in the Middle East, Africa and Korea.

LG Plasma TV

LG Plasma TV

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PRLog (Press Release)May 06, 2009 – LG Electronics, a major player in the global flat panel display and audio-video devices market, announced especially strong plasma TV sales in the Middle East, Africa and Korea. LG has long been a key player in plasma TVs and continues to hold very strong market share in the segment, with 40 percent of overall plasma sales in the Middle East and Africa and 50 percent in Korea Last year.

LG has been able to match its plasma TV success in the Middle East and Africa. Last year, LG demonstrated remarkable success in the region, with market share of more than 40 percent among total sales of 600,000 sets. The company’s success in the region is due as much to features designed specifically to meet the needs of local customers as well as due to good design and innovative technology. “The Holy Quran” TV, for instance, includes the entire text of The Holy Quran which viewers can read on-screen or hear narrated to them.

“Every market has specific needs and we’ve worked very hard to get to know our customers in the Middle East and Africa so that we can meet their needs better than anyone else,” said Mr. K W Kim, Regional General Manager of LG Middle East & Africa. “The plasma TV market is very healthy and we look forward to leading its continued growth by continuing to deliver products with smart technology, stylish design and features uniquely targeted to specific consumers.”

Another attractive feature for local customers is the inclusion of Bluetooth, which has become the connectivity technology of choice in the region for mobile phones and other digital devices. LG took the initiative to directly connect mobile phones to its plasma TVs through Bluetooth as a way to enhance usability and convenience. Consumers can now connect their LG plasma TVs to external high quality speakers or view photos taken with their mobile phones on a large high resolution screen.

In Korea, half of all plasma TVs sold in 2008 were made by LG, with sales totaling 356,000 sets. LG owes its success in Korea to its award winning designs, innovative technology and its integrated supply chain.

“LG is launching a series of outstanding plasma TVs this year. Our plasma sales have surpassed all expectations so far and we are looking forward to even greater success in 2009. We will continue to develop our products further by actively listening to our customers and incorporating their insights into our products.” said Simon Kang, CEO and President of LG Electronics Home Entertainment Company.

LG’s strength in design and technology will continue to enhance its brand power in its home country in the coming year. LG’s new plasma TVs include all the best features from design to technology. The strikingly stylish single-layer design means that LG’s newest TV resembles a single sheet of glass. These TVs are equally impressive in terms of technology, delivering outstanding picture quality, with top-of-class contrast ratio, 600Hz technology and ultra-bright panels.

In 2008, LG sold more than 2.5 million plasma TVs around the world.

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ASDA’A is part of The Holding Group (THG).
Over the last decade, ASDA’A has earned its reputation as the Middle East’s largest independent public relations consultancy and the benchmark of PR practice in the region

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Coming Soon: A Shaq-Sized Plasma TV Will It Fit In Your Living Room and Even If It Could, Would You Buy It?

There is no question that electronics are taking over our lives. Now, thanks to Panasonic, one television will actually take over your living room.

Measuring 103 inches diagonally — or roughly the size of 7-foot-tall Shaquille O’Neal — Panasonic’s new high-definition plasma TV is the largest available to U.S. consumers.

But the gargantuan monitor arrives at a time when many experts say fewer people in the U.S. are spending the big bucks needed for next generation TVs. And, with a price tag of $69,999.95, it’s safe to say that this TV will not be flying off the shelves or saving slumping high-definition TV sales.

“It’s not a mainstream product, that’s for sure,” said Michael Gartenberg, vice president and research director with Jupiter Research in New York. “It’s not an impulse purchase.”

Consumers Better Start Saving

The large screen and high price may be unwelcome among consumers, many of whom are holding off on making large electronic purchases, analysts say.

Despite this trend, Ross Rubin, director of industry analysis at the NPD Group, says there is strong growth in the plasma TV industry, and at a certain point, consumers will just have to dig deep and make the investment. “We’ll reach a point where the technology just demands a certain amount of investment,” Rubin said. “They will continue to be more expensive than most sets in American homes today.”

In February 2009, consumers won’t have much choice. That’s when the Federal Communications Commission has mandated that all analog broadcasts cease.

Though the prices of high-definition TV technology, such as plasma, LCD and DLP, have dropped considerably in the last few years, they’re still expensive. That, coupled with the space requirements for these units, may be factors affecting the market.

Who’s Gonna Buy This Thing?

The enormity of Panasonic’s new monster-sized TV begs the question: Who needs a television quite this big?

“Panasonic didn’t create the world’s largest plasma TV as a technology demo for a trade show,” said Andrew Nelkin, Panasonic’s display group vice president in a press release. “We created it because, as worldwide sales of plasma TVs continue on a meteoric rise, the market is seeking bigger displays on which people can experience high-definition lifestyles.”

But Rubin says he can’t imagine that a 103-inch TV is meant for personal use and figures it will most likely be used for commercial applications.

“Clearly this is something that can provide a cinematic experience and the size would overwhelm the average living room,” Rubin said. “This is probably something considered for…a corporate theater kind of environment.”

Gatenberg thinks Panasonic’s intentions in releasing the television are multi-faceted. He says the company now enjoys the bragging rights to manufacturing the world’s largest plasma television. Also, the gadget highlights the technological advancements by the industry over the past year.

But, Gartenberg says, plasma technology in general holds a special place in the hearts of consumers and Panasonic wants everyone to know that they’re making them.

“It creates an aspiration sense within the mainstream,” Gatenberg explained. “I may not be able to afford a 103-inch TV, but maybe the 42-inch or 30-inch is at my price point. There is a technology halo associated with the purchase.”

The television will be built to order and will be available from high-end electronics retailers this December, Panasonic said.

Start saving.

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“Recession!!!”,”Global Economic Crisis!!!”, “Economic Meltdown!!!” these are the most frequently used words. As people are more careful in investing the money, and more precarious in spending it, one will be extremely choosy while buying electronic gadgets. in the present scenario, one may go for a budget gizmo than a luxury device. Televisions that coy amazing [...]

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Vizio sets high-definition televisions

Vizio sets high definition television

Vizio sets high definition television

Vizio made a name for itself by selling HDTVs at prices hundreds below the other more traditional electronics company brands. Customers would compare the specifications from the boxes of a given Vizio HDTV, see features similar to what the pricier brands advertise as well, and then choose the more budget-conscious option. As it is, Vizio televisions are one of the top selling brands in the U.S., catering to the mainstream consumer.

Now, it’s Vizio that is being conscious of costs and has decided to drop plasma TV technology from its product line. Going forward, all of Vizio’s HDTV sets will be of the LCD variety. Existing models that utilize plasma technology will continue to be sold on the market until production ends and inventory runs out, but all the new products will be LCD only.

The New York Times reported that Vizio found the plasma TVs don’t show well under in-store lighting, which is typically flooded by fluorescent or halogen lights — conditions that few HDTV’s will be viewed after taken home. LCDs have the advantage of extra brightness, making them an easier sell to the consumer who bases his or her purchase off of the display models. For this reason, Vizio decided to make LCD the only type of TV it’ll have on store shelves.

With Pioneer having decided to ditch the HDTV business altogether, and Vizio now LCD-only, the only plasma TV makers left standing in the North American market are LG, Panasonic and Samsung. Are plasma’s days numbered?

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